The name MarathiBana suggests pride and integrity and Shemaroo will be the medium to ensure we feel proud while we go back to our roots and connect with our culture through the movies.” Mahesh Kothare, the veteran Marathi Actor, Director and Producer said, ‘I have been associated with Shemaroo since their inception and it has been the only place, where one could find any movie under any banner.
They have been prominent players in the Marathi and Bollywood industry, and I am super excited to join them to launch their new Marathi movie channel, Shemaroo MarathiBana. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.” Present at the launch, versatile actor, Swapnil Joshi said, “Shemaroo has always been entertaining us for decades and I have been a part of that journey with them. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Hiren Gada, CEO, Shemaroo Entertainment Limited said “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. Commenting on the launch of Shemaroo MarathiBana, Mr. Therefore, launching a Marathi movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. The company has also been producing and syndicating regional content for a few decades. Shemaroo has a strong understanding of the Marathi audiences and is a significant player in the Marathi movie industry with a prominent content library of Marathi films and plays.
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Additionally, the channel will also telecast famous Marathi plays which is a rare offering from a TV channel for its viewers. The newly launched channel will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s Prem Andhale Aste released in the year 1962 along with hits like Apna Manus, Poshter Girl, Mitwaa, Classmate etc. Shemaroo MarathiBana promises to bring a premium international feel to the channel, thereby making it aesthetically appealing and helping it stand out in the cluttered movie space. The name MarathiBana stands for Maratha pride and the channel is expected to go a long way popularising and bringing entertaining content that depicts the rich Maratha culture. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the high-quality rich content offering. Shemaroo MarathiBana is a one stop destination for some of the most popular Marathi movies and theatre plays which were launched with a sole objective to entertain the Marathi audiences. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha Usgaonkar, Siddharth Jadhav, Swapnil Joshi, Rinku Rajguru, Adinath Kothare, Chandrakant Kulkarni were present to grace the occasion amongst many others. Introduces new Marathi movie destination with rich and high-quality content from the house of Shemaroo Entertainment ‘A’ list Marathi Celebs launched the channel and unveiled the logo by Prashant Kapadia/NHN Mumbai, 16 th January 2019: Catering to the Marathi speaking audience, Shemaroo Entertainment Limited, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’.
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