It actively encourages this through its full ecosystem offerings – the ability to harmonise a range of different devices on a single system will keep iOS in the game, at least for Apple fans. What’s more, no other manufacturer has yet reached Apple’s heights in terms of brand loyalty. Apple devices are selling remarkably well even at the top end of the price spectrum – and as the iPad mini grows in popularity it will eat into the small-screen market. Nearly twice as many iPads were sold as their nearest rival – Samsung sold just 37.4 million tablets. Recent Gartner figures show that Oracle is fourth in market share. It’s also worth mentioning that macOS is the second most popular OS on desktop devices, holding 17. So does this mean Apple is losing its hold on the technology it pioneered with the early iPads? Well, the California-based firm is still by far the most popular single manufacturer. 'We do not believe that Tablet PCs are ready for prime time,' said Pamposh Zutshi. The current number is a noteworthy increase from the 5.64 percent desktop browser market share Safari had only a year earlier, in June 2019. “In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” says Roberta Cozza, Gartner research director. Google’s OS a popular choice among manufacturers of lower-cost items, and Gartner says the massive growth in the tablet market was fuelled almost entirely by low-end units with smaller screens. Apple only makes one tablet, and the iPad is more expensive than many of the most popular devices that run on Android. Ultimately, Android’s success comes down to diversity and price.
#Tablet os market share android#
But in a market which expanded by a striking 68 per cent and where Android devices sales more than doubled, that really is a drop in the ocean. That doesn’t mean that fewer tablets were sold in fact, 70.4 million units were sold in 2013, representing a jump of nearly nine million in 12 months. Market share plummeted from 53 per cent in 2012 to just 36 per cent this year.
That equates to just under 62 per cent of the market share – an impressive jump from the previous year, when Android could only command 46 per cent.īut iOS appears to be suffering at the expense of its rival. The research shows that sales of tablets running Google’s OS shot up by a dramatic 127 per cent over the course of last year, meaning that close to 121 million Android-running devices were sold to end users in 2013. New data published by research firm Gartner now shows that Android has finally conquered the tablet operating system (OS) market as well, surpassing the traditionally dominant force of Apple’s iOS system. Is the giant really losing its grip? …įor long, Google’s Android operating system has been the leader in the smartphone OS race with Apple a distant second. Apple iOS has lost out to Google’s Android operating system, which already dominates the smartphone market, as the world’s top tablet OS.
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